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  • Writer's pictureCommerce Journal

Z Factor: Working In the Phygital Era

Updated: Feb 13, 2022

by Allen Kyle D. Osia

Set your mark in the fierce land of the corporate jungle clawing your way up as the best rookie around with this brief primer to know every pack.


The world has advanced in all sectors with the elbow grease of every generation that has come and gone. New soles are being replenished in the workplace as the upcoming generation introduces themselves and takes over the economy. With the ever-changing rules and regulations, let us fully maximize the modern world’s performance and exceed expectations as we fully tap into our generation’s potential.



Usual Convention to Zealous Convenience

Now that the digital age enveloped every individual into the internet realm, almost all of our casual queries, instantaneous ideas, and fickle urges are just one click away. Looking back into the grooving days of the ‘80s to early ‘90s, many Millennials danced around the border between the internet-less and internet-dependent time periods. They were the ones that welcomed the spurts of digital technology into the present service space.


As advancements carried on in the mid-90s to prime 2000s along side a newborn era, Generation Z, the tech-savvy made every beat of progressions in-tune with them. Collaborative projects can now even be done through the internet without the need to meet personally. The Phygital lifestyle is the air they breathe where both physical and digital interaction isn’t necessarily different from each other.


Knowing your inner ‘Zelf’

Accessible information, both old and new, are readily available on a daily basis. This, in turn, made the Net Gens develop the habit of cross-referencing different sources of information and integrating them into their virtual and offline experiences. The added depth of information gathering comes from the fact that the internet’s convenience comes with the risk of misinformation. The use of repeated trials and errors has taught Net Gens how to check the authenticity of the information.


Efficiency can also be seen with this generation’s practicality and a more realistic outlook on life. Prioritizing realistic information processing outcomes not just in daily tasks but also on long-term goals in life. Yet, the practicality, flexibility, and pragmatic outlook they gained by learning and adapting to the environment can become liabilities if not used properly. At the end of the day, it all boils down to how Gen Z manages themselves.


Generation Maximi(Z)ation


With every new generation entering the workforce, companies will need to fit with a brand new culture. Whether it be arbitrary or supportive means, corporate companies will have to find out how to deal with this inevitable change. A survey was conducted with a staggering 40% of ‘genzers’ in the workforce leaving their jobs due to lack of engagement and feedback from the higher-ups, which shows how companies are having a hard time accommodating this new batch of employees.


With the right drive and competitive nature, Generation Z or “GenTechs” can be the free-spirited and industrious co-workers they can be. Once these features are showcased, multiple breakthroughs and creative innovations are sure to happen within the companies they work for.


Squeezing the (Z)est


The icons of their profiles being posted online made the Zoomers trending among the phygital connections in both expertise and interdependence. These youngsters in the workplace are wired with technological advancements that can practically do anything online; creative solutions in organizational problems using technology as the focal point. Early GenTechs were in the front lines when online organizers became very popular in recent memory. They are also the ones that popularized a centralized form of operations that monitored employee work process and progress.


Clearing Z View


Misconceptions about Gen Z’s multitasking capabilities and attention span antics have always been part of describing their behavior. But as it turns out, this short attention span is actually called an “eight-second filter.” This behavior lets the GenTechs focus on the most important parts of a task which then cuts down their attention on unnecessary noise allowing them to finish projects with faster accuracy within a short amount of time. The last trait they have that is often criticized is their sense of practicality. This generation is born from independent parents with whom they have similar characteristics. Gen Z’s are not afraid to do collaborative work despite their individualistic nature.


Now that these things have been sorted out, we should be able to take up a better outlook once we enter the “real world”. Generation Z, the Neo-Digital Native, is the most disruptive group in the best of ways. History made them learn that real and significant change is entirely possible. Being exposed to the flaws of past generations gave them the ability to understand and fix problems. This new generation is truly skeptical in nature, challenging preconceived notions about the world and its inner workings.


After all, our generation doesn’t just read about the news anymore, we actually want to know what we can do about it.


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